summary of traction book:
- Critical Path
- BullsEye
- Viral Pockets
- 50% rule
- 3 Phase growth.
- A/B testing.
- Traction goal.
- HARO ( PR -> HARO)[ where target come for source)
- Unconventional PR
- > publicity stunt
- > customer appreciation like T-Shirts.
- > Meet with customers.
- Adwords quality score.
- focus on long tail keywords.
- Niche Ad networks
- find out competition’s channel.
- offline
- social ads
- content marketing
- email marketing (personalized channel)
- > on-boarding
- > reminders
- notifications to build brand.
- free tools/product for inbound traffic.
- affiliate marketing
- partnership building
- Sale ( PNAME)
- > Process, Need, Authority, Money
- sale -> find blockages?
- affiliate sites-> coupon/discount
- shows/conference
- community building / loyal fans.
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